Aleksandrija Ajduković
Fashion (Đukić Anđa i Ćosić Darinka), 2004, digital print, 120x180 cm
By using grannies as mannequins, the artist is creating an ironic inversion of the contemporary postulates of female beauty, deeply rooted in the ideal of youth.
This work is a critique of society, which generates the elusive aesthetic ideals, and the global consumer system, which propagates uniformity and discriminates differences.
Aleksandrija Ajduković, born in Osjek in 1975. She graduated from the Braća Karić Academy of Arts in Belgrade, the Department of Photography. She completed her postgraduate interdisciplinary studies at the University of Arts in Belgrade, the department of multimedia art. She won the 2004 photography award at the October Salon in Belgrade and the 2005 Henkel Award for Young Talents.